I help leaders make sense of complex work.
This is your story. Are you living the one you want?
Good Story Coaching gives leaders space, structure, and support to think clearly. When you take care of yourself, you lead intentionally and move forward without carrying everything on your own.
Leaders don’t have all the answers.
Leadership can be messy. Complicated. When leaders are overloaded, distracted, or forced into constant reaction, the effects spread quickly through the system.
That is why my approach helps leaders slow down enough to think and create space for intention.
Meet Barb
Barb White, MA/ACC—Founder
My journey began in public education, where decades of working with students and leaders reinforced the powerful connection between thought-provoking questions and meaningful stories. This passion led me to earn my ICF coaching certification and transition into senior consulting, specializing in leadership, teamwork, and learning strategies.
Good Story Coaching partners with district and cabinet-level education leaders who need an independent, confidential place to think clearly about complex work.
I design and deliver sustained coaching and leadership development partnerships that help leaders strengthen decision-making, translate priorities into action, and build their capacity to lead people and systems effectively.
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Just like IQ (intelligence quotient) and EQ (emotional intelligence), TQ—Transitional Quotient—can be developed and strengthened
Imagine standing at the edge of a major life change—a career shift, personal reinvention, or a new season of life. You know change is necessary, but it feels overwhelming. What if you had a roadmap? What if transition wasn’t something to endure, but something you could navigate with confidence?
Transition is a practice, not a one-time event. The good news? There are tools to help you move through change with clarity and resilience.
A Simple Way Forward
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Step One: Schedule a Conversation.
Schedule a conversation and leave with clearer thinking, stronger questions, and practical actions you can apply right away.
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Step Two: Name What Feels Tangled.
Together, we start by identifying what feels heavy, unclear, or stuck so the challenge becomes easier to understand and address.
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Step Three: Get Clear On What Matters.
Through coaching, you’ll sort through the noise and assumptions so you can focus on the priorities and decisions that deserve your attention.
Who I Work With
I work best with reflective, growth-oriented leaders who care deeply about challenging themselves, empowering their team, and improving systems.
Many of my clients are school district leaders, but the common thread is not a title. Instead they are:
Navigating complexity or growth.
Managing people, culture, and outcomes.
Seeking reflection and thoughtful action.
My Work Includes
I design and deliver sustained coaching and leadership development partnerships that help leaders strengthen decision-making, translate priorities into action, and build their capacity to lead people and systems effectively.
My work includes:
Executive coaching for superintendents, cabinet members, principals, and district-level leaders
Multi-month coaching partnerships aligned with district priorities
Leadership coaching cohorts and small-group development
Cabinet and leadership-team facilitation
Workshops on Leadership Styles and Leading Across Generations
Customized leadership development focused on change, team effectiveness, and strategic priorities
Recent engagements include coaching district and school leaders, developing an assistant principal leadership academy, facilitating cabinet-level development, and designing workshops for education and mission-driven organizations.
Good Story Coaching also partners with consulting organizations seeking an experienced education-sector coach, facilitator, or leadership-development consultant.